Website visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
3 Stats that prove online video improves business:
1) Website visitors are 64% more likely to buy a product after watching a video. Understanding what you do and seeing you do solves several questions for a consumer, and they get a few moments to build a rapport & trust with the person they’re going to do business with. All in a few entertaining minutes.
2) 51.9% of marketing professionals cite video as the type of content with the best ROI. Why only let user reviews define your business? Tell your business story and create a bond with your clients while also establishing yourself as the expert. Watching talented professionals reenforces why we need to go to them. Show off your talent!
3) 90% of consumers view online video. Pages with a video tend to keep viewers about two minutes longer, this increases your site’s SEO value and search ranking. By increasing your visibility with Google it can help increase your web traffic!
Give your customers a window into your world. Let them see exactly what you do, but also why you do it and how much joy & passion goes into your craft. Passion is beautiful, and people are drawn to it.